Chicagoland Home Products
Brand Refresh
- Creative Director
- Designer
- WordPress Developer
Plan:
Develop a new brand for Chicagoland Home Products that offers a clean look, modern design and tells a strong story for high-quality, locally-owned custom storage solutions.
Action:
After interviewing the two owners, I created a new logo with brand guidelines outlining their new fonts, color palette and photo direction. Once approved, I collaborated with a backend web developer, as I focused on frontend design via WordPress following the new brand. Additional refreshed assets included: product guide, business cards, Office 365 templates, design grids and email signatures.