think sergio

 

about

Born and raised in the Chicagoland area, I began my career at a mid-sized agency just after graduating from Columbia College Chicago.

Working closely with designers and art directors, and constantly asking questions to improve my creativity, I quickly gained the skills necessary to write, create and inspire.

With a love for words, an appreciation for clean design, and the mentoring of several amazing Copy and Creative Directors, I believe I have grown to become a versatile and strategic creative thinker.

work

From websites to preprints, POP to e-mail, I’ve written for a variety of clients and medias that have given me a broad range of skills that are essential for today’s advertising needs.

Amway North America Creative Director

Plan: Maintain and elevate the brand by utilizing brand standards developed by Amway Global.

Action: Directed a team of writers and art directors to create campaigns, web videos, event materials and more across multiple channels for the Amway brand and sub-brands, including Nutrilite and Artistry.

Sears Copywriter/Editor/CD

Plan: Create promotional videos for various products and services to be displayed on TVs in store.

Action: Working closely with an Art Director/Editor, developed concepts and storyboards for videos edited using Motion 5.

Sports Mockery Co-Writer/Editor/Director

Plan: Collaborate with Sports Mockery to create video content for their site to generate traffic.

Action: Through a series of brainstorm meetings, we developed a collection of sketch comedy videos that made light of Chicago sports and their fans.

Kick A Rock Writer/Editor/Director

Plan: Create a site for sketch comedy videos written and produced by a small, independent team.

Action: In addition to writing, directing and editing, I also developed the Kick A Rock brand. This included the creation of our website, Facebook Page, YouTube Channel, Twitter feed, Blog and Shop.

ULTA Copywriter/ACD

Plan: Create excitement and generate traffic for their new store in the heart of downtown Chicago.

Action: Focusing on areas within the ULTA store, this grand opening campaign combined the activities of urban females and paired them with destinations found throughout the store.

OfficeMax Copywriter/CD

Plan: Elevate the look and feel of preprints, ISFs, store signing, catalogs, emails and special projects including the Business Solution Center.

Action: Through continuous guidance, I mentored and critiqued the work of designers, copywriters and proofreaders to help maintain the OfficeMax brand.

Tribune Copywriter/Designer/CD

Plan: Increase subscriber base for both
Chicago Tribune and Tribune Magazine.

Action: From benefit focused to price impression, we created a series of Direct Mail and Newspaper Inserts that varied in strategy to drive subscriptions up and increase regular readers.

Gifting Grace by JCPenney Copywriter/CD

Plan: Develop a voice that speaks to their core demographic—women who love giving gifts.

Action: Directed a team of writers and proofreaders
to create over 1,000 product pages, and emails for product purchases, membership enrollment and customer service.

Sears Hometown Stores Copywriter/CD

Plan: Create a cause marketing campaign
to drive traffic, generate sales and elevate their
brand identity within their community.

Action: Developing a relationship with The Salvation Army, we created a program that allowed customers to make donations at the store and online in order to benefit the community in which they live.

Metra Copywriter/CD (concept)

Plan: Increase in-bound and out-bound ridership and promote online ticket purchases.

Action: To inspire commuters to leave their cars at home, we developed a campaign that showcased things they could be doing besides sitting behind a wheel for several hours a day.

Fannie May Copywriter/CD

Plan: Rebrand their catalog to elevate
their look and drive traffic to their website.

Action: Starting from the ground up, we completely refreshed the look of their catalog to be cleaner and easier to navigate, making it a better shopping experience for their core customers.

Kmart Copywriter/CD

Plan: Develop in-store signing campaigns
to promote their seasonal theme.

Action: To help customers navigate through Kmart stores and elevate their shopping experience, we created signing programs that touted the seasonal theme and guided them to areas of the store dedicated to products for that season.

Body Glove Copywriter

Plan: Create excitement around new accessories that use the same material found in their wet suits.

Action: Capitalizing on the style, fit and performance of their wet suit products, this campaign touted all the benefits of Body Glove tailored to fit their customers' favorite gadgets.

Wilton Copywriter/Designer/CD

Plan: Update the look and feel of product packaging for various private label brands.

Action: Utilizing my design background, I created a series of new looks for several product categories to elevate their product image and enhance their benefits through photography and design.

Vespa Dealer Copywriter

Plan: Inspire customers to add a
little bit of fun into their everyday lifestyle.

Action: To remind commuters that getting around doesn't have to be boring, we created these magazine ads to be playful and fun in order to drive them to their local dealer.

Culligan Copywriter/CD

Plan: Remind customers that the water
they use for cooking should be purified as well.

Action: Because water isn't just for drinking, this campaign let customers know that the water they use for cooking can make the difference between a good meal and a great one.

film

One of my favorite hobbies is writing, filming and editing sketch videos for my website Kick A Rock. Working closely with three long-time friends, we each write scripts, while I shoot and edit the videos, as well as maintain the site.

Oh So Good Burrito Writer/Director/Editor

Oh So Good Burrito is a parody of the popular Tasty videos found on Facebook and other social platforms.

Everyday X-Files: Remote Writer/Director/Editor

Everyday X-Files pokes fun at the mysterious things that go missing in your life with no explanation at all.

Tarantinoed Writer/Director/Editor

Tarantinoed is a short sketch based on one man's fears of being involved in situations that occur in Tarantino movies. These fears cause him to prep endlessly in hopes that his anxieties never come true.

Onomatopoeia Writer/Director/Editor

Onomatopoeia takes a comedic look at both the possibilites of a magic button and the joy of the word itself.
What can I say, I love sounds.

Home Invasion Director/Editor

Home Invasion was written and created for the 2015 48 Hour Film Project. The objective was to write, shoot and edit a short film within 48 hours. This year, our film won Best Motion Graphics and Audience Choice Runner-Up.

Swept Away Co-writer/DP/Editor

Swept Away was written and created for the 2012 48 Hour Film Project. The objective was to write, shoot and edit a short film within 48 hours. Our film went on to win the Audience Choice Award for our group.