Brand Refresh: Creative Director / Designer
Plan: Refresh the Gagen MacDonald Brand and update the website.
Action: Conducted 13 internal leader interviews, nine client and partner interviews and one organization survey in order to gain insight on new direction for the Gagen MacDonald brand. Also conducted research on the use of color and photography in order to generate a look and feel that captures the essence of the brand. After a year of research and hard work, we launched a new website, new logo and new marketing materials for us through the entire organization.