Brand Refresh: Creative Director / Designer
Plan: Refresh the Gagen MacDonald Brand and update the website.
Action: Conducted 13 internal leader interviews, nine client and partner interviews and one organization survey in order to gain insight toward a new direction for the Gagen MacDonald brand. Also conducted research on the use of color and photography in order to generate a look and feel that captures the essence of the brand. After a year of research and hard work, we launched a new website, new logo and new marketing materials for use through the entire organization.